Wednesday, 7 January 2015

Hold the yoghurt

I spotted these in the refrigerated section of the supermarket today.

Gee whiz, it's like they're not even trying to hide the sugar anymore. Unlike those diet yoghurts with "FAT FREE" emblazoned across the packaging but with a thousand per cent added sugar hidden in the teensy nutrition information box.

(And while I'm on the subject: "nutrition information" is a pretty loose description of the digits in the box. One might ask where the nutrition can be found in the sugar and saturated fat line items, for a start, and how much actual information (def: "the communication or reception of knowledge or intelligence") a normal person could glean from the stats without an interpreter).

I assume new products like this one are tested by potential consumers or focus groups before they're mass produced and put on supermarket shelves. Who tested this Jaffas with vanilla yoghurt?

I recall the first time I asked myself this question: it was about a ham and pineapple flavoured Uncle Tobys Le Snack. (I mean, everyone knows French Onion is the only Le Snack worth eating).

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